The Evolution of TV

A TV is basically a small piece of electronic equipment in which you are able to watch programmes with moving pictures and sound through a thin glass viewing panel. TV is an acronym for `television’. It is of immense importance as a medium of mass entertainment and communication and has become a part of our lives. We all love to watch TV and some of us take it that far too seriously!

In the last few years television ratings have become increasingly important to advertisers, sponsors and networks. Ratings give an indicator of how popular a particular show or programme is with viewers and this allows the advertiser to target their advertising accordingly. For example a new show coming on television this season could be promoted by an advertiser based upon the rating it receives. Advertisers have also found television ratings helpful when choosing their product and this also helps them choose the right product for a particular audience.

One of the main differences between radio and television is the format of content that is available and both rely heavily on the format of the broadcast rather than any particular medium. For example the news on the radio is normally shorter than that on television and the length of commercial breaks is usually considerably shorter. However, the modern TV sets are equipped with many different formats of programming which means that people can now watch as much TV as they want whenever they want and they don’t even have to get up from the sofa to do so!