Promotion of Colour to Cinema – How Well Done Is It?

The ultimate aim of a cinema festival is not only to attract tourists and enhance the movie-going experience but also evolve genuine cinema. Hence it is of no doubt desired whether such a festival becomes sufficient catalyst to improve cinema-culture. But unfortunately the fate of most of these festivals is very dark. The reason can be as many as they are based on some particular niche or part of the country, so there is not proper mix up and mixture of culture. On the contrary some of them can create some real big impact on society, as there is presence of all communities in that place, but the overall impact is not very significant. So it is always wise to wait for a good film beyond a cinema hall.

When we talk about adding colour, while shooting for a good feature film, many of the cinemas restrict themselves from using colour in most cases, because they want to keep the cost down and also do not like the distraction of the coloured screens. But such a thought is very superficial as it creates a misconception in the minds of viewers that only western and English films use colour in the films, whereas all other films should have some hint of colour in them. So in order to promote a color film, while shooting for a successful feature film, one can hire a good photographer for taking some good colour shots.

So while planning for a feature film festival in your town or city, you need to remember few basic points which will definitely help you in promoting your film industry. First of all you must plan a time frame when you want to see movies. While planning you must give due attention to some very important aspects like budget, location, competition and timing of release. And all these things will help you in promoting your cinema and its upcoming projects. Thus I hope you got my few ideas on adding colour to cinema.