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News update cinema is a new innovative concept through which current news of the day is transmitted to internet users within a cinema hall and hence they can make instant decisions upon the movies being exhibited on screen. This is done through a series of screens placed in the cinema hall along with news tickers which highlight the recent updates being disseminated on the screen. The information thus flashed on the screen is highly customized as well as targeted, such that only relevant news items are included in the updates. In fact, the screens are designed such that they give the exact time of the upcoming news story, showing timings like – hour, minute and half hour.

Although the concept sounds relatively simple and appears to be quite innovative, the implementation of news tickers in news update cinemas is hardly a work of art. Although the news tickers and screens look quite ordinary and do not differentiate between news updates and advertisements, yet the benefits that this innovative idea offers cannot be neglected. To begin with, such a feature provides the cinema goers with the facility of getting updated with the latest news while they are inside the movie hall and in their midst of movies. The second major benefit that this concept offers is that it helps a cinema hall draw immediate attention of its viewers, thereby gaining momentum of its own.

Apart from drawing attention of its viewers, a news update also plays the role of providing information on critical issues, which may affect the society in question. As such, it gives the people the information they need in order to take appropriate actions in order to protect themselves and their family from dangers, which may be lurking behind. For example, the recent string of school shootings in America has sparked off a massive discussion among people, especially in the United States, on the various ways in which they can prevent such incidents from happening. Thus, by displaying the latest news items related to school shootings on the school shooting news tickers, the cinema hall ensures that they are prominently displayed for the benefit of those people who may be interested in knowing more about such issues. With the help of such a feature, the film halls are able to draw attention not only to news items, but also to any critical issues affecting their audiences.